Updated: May 10, 2018
IKEA UK has turned its graphic furniture and home textiles fabric into three-piece suits in a partnership with London-based tailor William Hunt.
William is known for his luxury bespoke suits. He created the creative suits using IKEA’s Sofia, Rosenrips, Nedja and Kungslilja fabrics. The result is original and fun. The idea behind the campaign is to encourage British customers to be bold and have no fear when it comes to home decoration.
From IKEA UK’s press materials:
The latest research has shown one in four of us are lacking in confidence to express our personalities within our home, compared to how we feel expressing ourselves through fashion.
To celebrate our exciting new campaign, we are encouraging you to bring your personality into your home simply by using textiles and becoming a ‘maverick with fabric’. We’ve partnered with Savile Row tailor, William Hunt, to create a limited number of unique, stunning suits using a range of our textiles and fabrics.
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