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OYO is a fast-growing hotel chain that partners with independent hotels, from tiny Bed & Breakfast to larger properties with the promise to ensure guests can rely on a comfortable minimum quality while helping hoteliers retain their individual charms. 



We had an Illustration style for the hotel room posters created by the Indian design team that was going to be used globally and we had to create the UK version. We decided then to build the future visual identity for the company's internal and partner communications from this illustration.

So based on the examples of other countries, we added British elements and landmarks to make it authentically English.

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It was time to define a colour palette based on the illustration and
bring the projects to life.


With the hero image and palette ready, we could now develop the illustration
into different projects.



Icons set

I created an icon set to be used in the marketing collaterals following the illustration style and colors we had for the hero illustration. These icons will be used to support and break the text content in the sales booklet

and presentation template. 

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Sales Booklet

The sales brochure was one of the most important pieces for Business Developers as the key product for them to explain the benefits of signing with OYO. I mixed colorful character illustrations with text to give a human touch and a more colorful result for
the heavy sales content.

Google Slides & E-mail template

These templates were important to save Business Developers' time and hassle and keep the communication always on-brand. 

OYO Brand Guidelines

We created an OYO Brand Guidelines, focusing only in the UK market and explaining our Tone of Voice, Photography Style, Colour Pallete, Illustrations, Icons and Typography.