I was tasked with creating the layout of all the website pages.
We teamed up with Paraspar, who developed the coding, a fashion photographer responsible for the campaign photoshoot, and the e-commerce manager who was adding and merchandising products on the new platform.
The old website
With online purchasing in the peak, in 2017, Harvie and Hudson had to modernise and offer their customers a great experience not only from the desktop but also from mobile and tablet.
- set the logo free
- update the typewriter font
- have a full-size design
To improve the overall look of the website, we invested in quality photography and a clean aesthetic where the products can stand out as the stars of the show.
As per most of their client database being older gentlemen, we didn't want to be overly modern but want to also appeal to younger customers.
- Clear design
- Sans serif font
- Upper case titles
- Big header banner with offers and CTA
- Low saturated colours
- Lifestyle photography
A complete customer experience
I created new packaging for the online orders, small and medium mailer bags,
and one box for larger items.
The design is clean and fresh without losing the traditional and luxurious touch.
I've added a vintage illustration that I found framed at the store floor and brought it in the design as an element of surprise for when you open the box.
We've also added in every order, an A5 size lookbook and an insert that offered
a discount in exchange for customer reviews, a great way to improve the SEO,
the brand's ratings online and future orders.
I have put together 2 images to present to my team and visualise the main idea - to celebrate the hotel's character and uniqueness.
Once I had the green light to go ahead with my concept, I put together a series of images that stood out to me as a reference to create my final piece.
This led to a few insights:
Independence is worth fighting for. Let's be bold, we’re doing something totally new in the market, so let’s be confident about it.
If variety is the spice of life, uniformity is vanilla. We’re new in the UK, so being fun and lighthearted (when the time is right) will help us stand out.
Fun and interesting beats perfect. Budget hotel chains sound, look, and act the same. Let’s be different by being playful.
We know everyone is different, so why hotels should be all the same? OYO Hotels are full of character. Let’s celebrate that.
Why not pair the traveler with an OYO hotel that matches their personality?
We defined a simple comparative narrative that works almost like a CTA and invites the potential guest to book a hotel from a